Project Overview:
For CustodyPlus, a co-parenting app, I developed a promotional video and branding assets to communicate the app's features and benefits to a target audience of co-parents. The challenge was to create a balance between emotional appeal and practicality to drive user engagement.

My Role:

• Promotional Video: I conceptualized, scripted, and edited the video, incorporating visual storytelling to highlight key features such as expense tracking, secure messaging, and shared calendars.

• Branding & Graphics: I worked on the logo refinement, color palette, and typography to ensure consistency across the app’s digital presence. The branding strategy was focused on simplicity and clarity, creating a clean and approachable aesthetic.

Impact:
The video and branding assets were instrumental in building awareness for CustodyPlus. They helped drive user interest and engagement, with positive feedback from the community about the app’s ease of use and helpful functionality.